Destin-Fort Walton Beach Visitor’s Guide
“Create a vistor’s guide that is useful, helpful, and engaging to the visitor while staying true to the brand promise: getting kids out on the water to give their adventurous side room to grow. ”
THE IDEA
Forget a vistor’s guide. Let’s create an Adventure Guide–an interactive resource designed to spark confidence, inspire families, and get them out on the water to make their vacation unforgettable.
Credit:
Copywriters: Covey Holmes and Mary Gross
Designer: Kara McCoy
Creative Director: Mary Gross
Chief Creative Officer: David Oakley
Agency: BooneOakley